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Cómo se hace un vídeo viral

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Hace unos días estaba trabajando en una convención como presentador. De repente en medio del café se me acerca el Director General y me dice:»mira lo que me acaba de mandar mi hijo por Whatsapp». El vídeo era un trozo de una intervención mía dando una charla para emprendedores del año 2012, es decir, hacía 3 años. ¿Cómo llegó el vídeo hasta allí? Ni idea. Lo sorprendente es que antes de terminar el día me llegó el vídeo por 30 sitios distintos y pensé: «bueno, como son amiguetes me lo mandan porque me conocen». Pues no era así, me lo mandaban porque empezó a correr por las redes a toda velocidad. ¿Por qué se ha hecho viral? No tengo ni idea, supongo que es corto, es gracioso y ayuda que fuese un auditorio lleno de gente con risa de fondo. En alguna ocasión me han llamado de alguna agencia de comunicación con el encargo de hacer un vídeo viral y mi respuesta siempre ha sido la misma:»yo te puedo hacer un vídeo gracioso, pero que sea viral depende de la gente». Conclusión: nadie tiene la tecla mágica de como hacer un vídeo viral.

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